Brendan Eich, the creator of the JavaScript programming language and co-founder of the Mozilla project (including the Mozilla browser and Mozzilla Corporation) has recently launched his latest venture, Brave.īrave is a re-envisioned, open-source web browser that attempts to leverage peer-to-peer networks and economic dynamics to drive an improved, more pleasant, and more profitable way to browse the world wide web. Alongside the growing costs of launching and managing digital ad campaigns, the user experience has also suffered with slower speeds, and a significant loss of privacy given all of the trackers and data mining (and selling) going on behind the scenes.Ī tech visionary and well-known name in the software engineering space has recently took it upon himself to help solve some of these inherent problems and get us back on track towards a better future. This has led many marketing departments to go to great lengths and dedicate billions of dollars of marketing budget simply to acquire only a bit of their target user's attention. In today's chaotic, ever-connected, and distraction ridden world, it's getting harder and harder for companies to attract and retain the attention of their potential customers.
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